Experience & Resume
Over my 15+ years as a designer, Iβve worked with organizations of all sizes, from early-stage startups and small businesses to global brands like Google, Nike, and KitchenAid. While the past eight years have been dedicated to product design, my earlier work has given me a uniquely holistic understanding of design strategy and a refined approach to craft. This breadth of experience has shaped how I see design: not as a discipline limited by medium, but as a way of solving meaningful problems with clarity, empathy, and impactβ¦for everyday people and the businesses that serve them.
Sprout Social
Senior Product Designer
Currently leading design for the core Publishing team at Sprout. Shaping how customers plan, create, and share content across social networks. Focused on near term improvements in usability and closing product gaps while also balancing strategy and vision work that reimagines the future world of publishing.
Sprout Social || Mar 2024βpresent
Product Designer
Designed data-rich experiences on the Reporting & Analytics team that help customers gain deeper insight into their social performance metrics and social care efficiency. Focused on improving usability, elevating visual clarity, and shaping the long-term evolution of Sproutβs reporting suite.
Partnered with product, engineering, and data science to lead end to end feature design across various initiatives such as social benchmarking and social care reporting.
Conducted research to inform current feature development and guide future analytics capabilities.
Initiated an audit of existing features to identify usability gaps and prioritize optimizations on the product roadmap.
Introduced new documentation processes to improve collaboration with cross-functional partners.
Established a dedicated reporting component library to strengthen design consistency, scalability, and efficiency across squads.
Sprout Social || Feb 2022βMar 2024
MoveSpring
Lead Product Designer
Partnered with the Head of Product Design and founders to define, prioritize, and design key features that supported rapid market shifts while increasing long-term product value for inclusive, sustainable wellness programs. Conducted user research and led end-to-end product design while adapting solutions to evolving business goals.
Collaborated closely with engineering to implement and evolve the MoveSpring design system, ensuring design quality, scalability, and efficiency.
Continued to oversee and develop brand and marketing initiatives.
Helped recruit and mentor a junior designer to expand the teamβs impact.
Impact:
Achieved profitability within two years of launch after transitioning from one-time event revenue to a recurring SaaS wellness platform.
Grew the user base to over 3,000 clients and 1M end users worldwide within four years.
MoveSpring was acquired by Reward Gateway in early 2022.
MoveSpring || Mar 2019βFeb 2022
Senior Product Designer
Led a full redesign of the MoveSpring app to support the companyβs strategic pivot from event-based revenue to a subscription-based SaaS wellness platform. Partnered with product, engineering, and leadership to align design decisions with business goals and user needs.
Built a robust, modular design system and component library spanning mobile, web, and admin products to accelerate feature delivery, improve consistency, and reduce design debt.
Conducted user research and led end-to-end feature design, refining solutions and shifting priorities as user insights and business priorities evolved.
Defined and evolved MoveSpringβs visual brand across all digital touchpoints, including UI patterns, illustration style, and marketing site, establishing a cohesive product identity that scaled with growth.
MoveSpring || Dec 2017βMar 2019
Contract UI/Visual Designer
Worked closely with company founders, UX designer, and engineers to design the MoveSpring mobile app, web app, and admin center MVP from the ground up in a 4 month sprint.
MoveSpring || Aug 2017βDec 2017
Self-Employed
Freelance Designer
Partnered with design agencies, consulting firms, startups, and small businesses to craft thoughtful, strategic design solutions across branding, web, print, and digital product experiences.
Project highlights:
Guided small businesses through brand identity evolution, marketing campaigns, and website redesigns to strengthen their presence and connect more authentically with their audiences.
Built cohesive branded design systems for multi-million-dollar fundraising campaigns, helping non-profits communicate their mission with clarity and emotional resonance.
Streamlined donation platforms and insurance renewal tools to improve conversion rates and simplify user journeys.
Self-Employed || Oct 2016βDec 2019
Nelson Cash
Senior Designer
Collaborated with clients ranging from startups and non-profits to Fortune 500 companies to redefine brands, evolve digital presences, and elevate UI/UX experiences. Worked closely with stakeholders, engineers, and project managers to translate goals and objectives into cohesive, human-centered design solutions.
Project highlights:
Partnered with Google Small Business to help small businesses across the country establish their presence on Google Maps through a unified nationwide campaign spanning web, e-commerce, and direct mail.
Worked with Google Partners to design a suite of websites, digital tools, and quarterly campaigns that engaged, educated, and rewarded Partners across the globe.
Rebranded Saugatuck, a small city in Michigan, developing a new identity system and brand strategy to build community pride and boost tourism activity.
Designed and launched the web presence for a wearables startup, translating complex technology into an approachable, lifestyle-focused brand experience.
Art directed, designed, and oversaw production of a large-scale yearly internal publication that celebrated creativity and culture within Nelson Cash.
Nelson Cash || Jun 2013βOct 2016
Columbia College Chicago
Designer
Partnered with departments across Columbia College to design creative solutions that advanced the institutionβs recruitment, retention, and fundraising goals. Collaborated with internal clients, writers, and developers to deliver cohesive campaigns and digital experiences that reflected the collegeβs vibrant, artistic culture.
Developed fresh visual expressions of the Columbia College brand through websites, publications, and campus-wide campaigns.
Designed environmental graphics, print collateral, and websites that connected prospective students and donors to the collegeβs creative mission.
Balanced institutional consistency with inventive design thinking to evolve how the brand was experienced across a variety of touchpoints.
Columbia College || Mar 2012βJun 2013
SimpleHonestWork
Designer
Collaborated with clients ranging from small startups to large organizations such as Nike and FastCompany on UI/UX consulting, web design, identity development, and branded environments. Partnered closely with founders, engineers, and strategists to create purposeful digital experiences and cohesive brand systems.
Project highlights:
Led design of the first accessible, mobile-first voter registration website, setting a new standard for usability and inclusion in civic tech.
Rebranded a forward-thinking nonpartisan political event space, creating a bold visual identity, responsive website, newsletter design, and immersive event space graphics.
Developed The Noun Projectβs early web presence, including an e-commerce experience allowing users to customize and purchase merchandise utilizing a growing library of thousands of icons.
SimpleHonestWork || Jul 2011βMar 2012
Vision3
Interactive Designer
Designed immersive single-user and multi-user touchscreen experiences to help clients showcase products and communicate with customers in new, exciting, and memorable ways.
Collaborated closely with an in-house team of designers, developers, and 3D artists on projects from concept through production and QA.
Also responsible for smaller-scale projects including websites and iPad apps.
Vision3 || Sep 2010βJul 2011
Want to learn more? Take a look at my case studies or learn more about me.